The Doctor’s Tablet A Blogger’s Anniversary

 

I start each day reviewing blogs and the social media stream(s).  It offers up a wide variety of topics on “what’s hot”. Admittedly most of it is in the health care field and now overlaps with 'social media’. I am beginning to not like that term, for the time being. Although diminishing in ‘bad press’  “social media” harbors some lingering stereotypical attitudes, unless one know how to use it and avoid the ‘bottom dwellers’ who are there. 

Our presence in social media should elevate it’s content, and health care providers will not be lessened if we take on a leadership role.

Today I want to congratulate and encourage “The Doctor’s Tablet” which is approaching it’s  six month anniversary of blogging.  Directly from their “about page” here is what they say about themselves. 

“This dynamic blog, written primarily by Einstein faculty, reviews the latest in medical research and development while bringing you a unique glimpse into how doctors use their knowledge, skills, experience and intuition to make diagnoses, treat patients and strive to provide compassionate care.

Each week, College of Medicine faculty share observations and insights from the front lines of medicine and translational research. The thoughts and words are their own. The Doctor’s Tablet  editors, Paul Moniz, managing director of communications and marketing, and David Flores, social media manager, provide editorial guidance.”

As most experienced bloggers will advise, “Content is king”.  I have found networking with other credible bloggers is important. Linking with twitter, facebook and Google Plus serve to attract readers.

The Doctor’s Tablet has  a unique strength in it’s expert sources from many New York Hospital Institutions, and their physicians.

Our best wishes for continuing success for The Doctor’s Tablet and welcome to the ‘blogosphere’.

 

Technorati Tags: doctor's tablet,blogosphere,Einstein College of Medicine,social media

Stockholm Syndrome: Not What You Think

 

Societal Stockholm Syndrome may also explain Psychologist Dee Graham has theorized that Stockholm Syndrome occurs on a societal level.

Stockholm Sweden seems to be advancing toward mobile health applications and utilization well ahead of the U.S.

Stockholm uses city-wide mobile phone system to document elderly care

For nearly 2,000 care workers in Stockholm, a smart phone has become the most important tool in their daily operations. The goal is to make life easier for care workers and care providers and to give relatives access to various eServices that are provided via the city's website. City officials presented the solution in a World of Health IT session during the pan-European eHealth Week 2012 in Denmark.

“The idea to use a mobile documentation solution for both public and private providers of care for the elderly was mooted years ago,” said Stefan Carlson, Head of Technical Development and Administration at the city of Stockholm's IT department.

Carlson and Lindquist said that mobile documentation in elderly care has been "a big success".
"We are now planning to offer this (solution) in medical care as well. And we are planning to add new features like the eKey, a solution that uses the mobile phone as an electronic key to open the doors of homecare customers' homes without having to carry a key chain all the time", Carlson said.

An agreement was reached with Finnish IT-provider Tieto in 2007 to provide a Stockholm-wide mobile communication service. With all relevant information being digitized right away, the City of Stockholm can offer eServices to the elderly or their relatives. The care documentation can be accessed via a secure web connection, so that relatives, for example, can see exactly what care was provided and when.

Unnecessary driving is reduced. Every care worker can access the day's schedule immediately, without having to drive to the office first.

Expansion to medical care on the horizon

Carlson and Lindquist said that mobile documentation in elderly care has been "a big success".
"We are now planning to offer this (solution) in medical care as well. And we are planning to add new features like the eKey, a solution that uses the mobile phone as an electronic key to open the doors of homecare customers' homes without having to carry a key chain all the time", Carlson said.

Homecare services for the elderly in the city of Stockholm are provided by around 5,000 care workers who are employed by either one of 30 public care units or by one of the around 100 private care providers.

Together, the public and the private sector share responsibility for around 30,000 elderly customers who are visited on a daily basis by the homecare service. 

Health Train Express commented that smartphones and even public video conferencing assets such as google hangouts, Skype could be use to enhance home care visits, and post operative follow up.

 

Technorati Tags: home care,eKey,smartphone,mobile apps,health train express,elderly care. tieto,stockholm syndrome

Do Doctors have an Obligation to Engage in Social Media?

 

Part I of II parts……

According to KevinPho MD

Some physicians may be hesitant to participate in social media outlets, like Facebook,

 

Twitter, or Google Plus

Well, get over it.

Pediatrician Bryan Vartabedian addresses this topic. “Indeed, physicians have lost control of the online message, especially with, according to recent data, 60+ percent of patients visiting the web first when looking for health information.”

I can only agree wholeheartedly and substantiate Kevin’s observations after spending the past year exploring these platforms. Some are using it as a marketing device to draw in people, much more focused than email  that was so prevalent several years ago.  In fact it is much more effective given the huge advertising revenue that Facebook generates and their linkages to many gaming sites. And market studies reveal that most gamers are young adults 20-35 years old.

While Facebook truly began as a social site for young adults it has evolved into a powerful media powerhouse. It’s recent IPO although touted as a ‘failure’ was not.. millions of people bought into  Facebook, crashing the computer system of NASDAQ.

You will find multimillionaire medical device and pharma companies marketing a  presence and followers on Facebook. Many companies hire a full time social media director to actively respond to followers, either on twitter and/or facebook. Google plus features an even more  ‘intimate’ relationship due to it’s format and Google Hangouts. Talking and seeing your ‘friend’ is much more powerful than typing, and reading. It also prevent misunderstanding in tones and nuances in a video format.

Twitter is NOT a noisy meaningless platform once the user understands how to use Hashtags. For instance I followed the American Society of Cancer by following the meeting using #ASCO12. This is a common method for those in the know to be linked to many conferences such as  AMA12  and others. A more complete hashtag directory for specialists and medical conferences will be found at symplur.org, which presently represents the most complete hashtag directory in healthcare, incuding health IT, Healthcare consultants and others.

I use Tweetdeck an application that was recently acquired by twitter. With this application it is possible to open multiple hashtag columns and follow an unlimited number of subjects in a columnar form.

Going forward, doctors need to incorporate social media into their practice, or better yet, learn some basic search engine optimization techniques for their websites. Without these skills, sithe medical profession risks losing further influence of the online message, as more patients will be persuaded by charlatans, who now rule the web’s health information.

The Real Reason Some Doctors Fear Social Media according to Howard J Luks MD, a well known physician social media expert is a number of issues.

Are you social? Do you genuinely like people? Many physicians do not fear social media because of HIPAA concerns. The real reason some doctors fear social media is because social amplifies how you are already perceived in real life. If you are a “jerk”, guess what? You will be a bigger jerk on social media, and you can no longer hide. You need to first “be social. 

Doctors tend to socialize within a limited circle, on the golf course, in the hospital, with referral physicians. It gives us a biased and limited exposure to people in real life and in other ways where you are the authority figure. Basically it allow one to ‘get down’ with humanity in it’s own environment, something from which we insulate ourselves in the effort to become imperturbible and deal with situations with equanimity.  I find myself much more approachable, but often have to remind my contacts to not call me ‘Dr.”  It’s as difficult for them as it is for me, but it brings to life for patients that we all are human and subject to the same emotions and life stresses compounded by our duties as doctors.

Part II of II

The End of the Diva Paradox

Seth Godin is a blogger and Marketing Consultant, who makes some interesting points:

As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products, and improve the quality and efficiency of their lives.

Running the Business and Marketing

Medical Practices and Hospitals are competing for patients and dollars given the prospects of health reform, and decreasing reimbursement with increased utilization. Ordinarily conventional print advertising such as yellow pages, or a professional marketing campaign with video and/or TV radio are now prohibitive.

The cost of a social media platform is near zero, no additional hardware or software acquisition is necessary. It is essentially a ‘gift’ from several well funded and successful entities that are an integral part of today’s digital world for this new generation. Despite physician’s ‘fears’ about HIPAA, the medium offers much to you.

Businesses will be rewarded for building better products  - ones that are personalized and designed around people. We have found products that are “social by design” to be more engaging. ~ Mark Zuckerberg, CEO, Facebook.

We have prepared a brief “White Paper” for the whole story, free for just a click here.

 

Technorati Tags: social media,facebook,twitter,google plus,consulting,medical hashtags

Health Insurance Benefit Exchanges? More Bureaucracy, at What Expense?

 

A new paper published by the Galen Institute warns that states which fall into lockstep with Obama Care's health insurance exchanges will end up in a bureaucratic morass with exchanges that won’t work, won’t increase access to affordable health care, and…Rita E. Numerof, Ph.D., writes in “What’s Wrong with Health Insurance Exchanges…” that the solution to affordable coverage won’t be found in cookie-cutter compliance with Obama Care's bureaucracies, but rather in removing regulations that make coverage unaffordable today and in reducing barriers to competition and consumer choice.

If the Supreme Court declares the health law unconstitutional, the Obama Care exchanges will be void.  But that will not obviate the need for states to tackle the very real problems that drive out competition and drive up the costs of health coverage.

“Rather than focusing on compliance with PPACA, legislators should take inventory of the problems plaguing the health insurance markets in their states. Then they can confront the most critical issues of insurance coverage, care delivery, and payment reform to ensure that residents have access to affordable care and enjoy better health outcomes at lower cost,” Numerof concludes.

Some states already have started the process of studying the changes needed in their individual and small group health insurance markets, and some also have begun putting in place the cornerstones for web portals and marketplaces to help consumers select from a range of health insurance choices.  They are working to reduce barriers to competition and consumer choice and untangle the bureaucracy and regulations that make coverage unaffordable today.

Many states also are working to  inoculate themselves against the threat that the federal government would swoop in to create exchanges if they don’t take action on their own. These states are assessing their own needs and resources and not allowing the federal government to dictate how they proceed.

States will play a major role in the next phase of health reform.  Those states that are working now on assessing their own challenges and resources will be better prepared to take the lead in the future.

The Federal Government has mandated that HBE’s be formed by states and will underwrite initial organization, however there will be no prolonged funding of HBE’s. The PAPCA also mandates that if states do not accept grants and/or form their own HBE’s the federal government is mandated to step in to do so.

Many health policy experts consider the health insurance exchanges, where most of the 32 million Americans expected to gain coverage will compare and purchase health insurance, to be the backbone of the Affordable Care Act.

The exchanges also have become a battleground in the fight over President Obama’s signature legislative achievement. Each state must have a marketplace in which consumers can compare coverage, learn whether they qualify for subsidies, and ultimately purchase a plan. If a state does not have a framework in place by 2013, the Department of Health and Human Services will come in and do the job itself.

Many Republican-governed states have slowed or halted work on implementing a health insurance exchange, saying that it is prudent to wait until the Supreme Court rules on the law’s constitutionality. That decision is expected by the end of this month.

But many officials acknowledge that if the law is upheld, their states will want to run their own exchanges. This collaborative is more evidence that states across the political spectrum are still planning to meet the health overhaul’s deadlines.

The California Healthcare Foundation thought up the idea of working with states on health insurance exchanges in early 2011. Eleven states initially participated; that number grew to 17 as work got underway and the word got out.

The collaborative, officially Enroll UX2014, includes New York and Washington, which have embraced the Affordable Care Act, and Republican-governed states such as Kansas, New Mexico, Alabama, and Tennessee.

The states worked with the design firm Ideo to come up with a consumer interface that determines how many options consumers should see at one time, for example, and the order in which those options should be presented.

Dr. Numerof is co-founder and president of Numerof & Associates, Inc., a strategic management consulting firm.  The Galen Institute is a non-profit research organization based in Alexandria, VA, that focuses on free-market ideas for health reform.

A Plea to SCOTUS

 

 

Many are waiting for the  SCOTUS decisions regarding the Patient Care and Affordability Act. Whichever way it goes, the impact will be disappointing and most likely anti-climactic.  I am not placing any bets, and there have been no ‘wikileaks’ from staffers, clerks, Drudge, or even Wikipedia’s founder.

 

Technorati Tags: scotus,obama care,health insurance exchange

Medical School----A Radical Departure

 

BY MARK MUCKENFUSS

STAFF WRITER,  PE.COM

mmuckenfuss@pe.com

Published: 09 June 2012

A bold new medical school curriculum is being mapped during the planning phases of the University of California at Riverside.

UCR officials had originally planned to open the school this fall, but a lack of state funding amid the budget crisis derailed the school’s attempt at accreditation last year. Since then Dean Thomas Olds has secured commitments of $100 million over 10 years, largely from UC sources, local government and community health organizations. He believes the sum is sufficient for accreditation.

G. Richard Olds M.D., Dean

The school is located in Riverside California in the Inland Empire region. The area which also includes one other private medical school serves a large population of underserved and Latino's. Many graduating medical students from the local private university leave the area, or become missionary evangelists.

To begin with, the region has only half the physicians it needs. The national average is 220 doctors for every 100,000 people. Here, the ratio is 110 to 100,000.

The shortage of primary care physicians is even more severe. Instead of the 80 per 100,000 that is the national average, the Inland area has 36 per 100,000. In some areas of the Coachella Valley, there are 10 primary care doctors for every 100,000 people.

Based on those numbers, the region needs 3,000 more doctors. By 2020, Olds estimates that shortage will be closer to 5,000.

Part of the solution, he said, is to recruit heavily from the local region, focusing on students who have shown a commitment to community service and shifting the training of the young doctors from an in-patient to an out-patient emphasis. He also wants to hire a staff with a high number of primary care physicians. In many medical schools, he said, up to 75 percent of the teaching doctors are specialists.

If the UC Riverside School of Medicine opens in fall 2013, it won’t look like other medical schools.

It will not have its own medical center — students will be farmed out to local hospitals — and the school’s dean, G. Richard Olds,  says the way doctors will be trained is a 180-degree shift from the current medical school model.

Among those differences:

A focus on producing more primary care physicians — rather than specialists — who would establish practices in the Inland area.

Emphasizing illness prevention — instead of focusing on treating people who are already sick — by working in cooperation with local health agencies.

Using outpatient and community clinics for much of young doctors’ training instead of nearly exclusive use of a large hospital setting.

Today, only one in six new doctors is a general practitioner, Olds said. The other five are specialists. That imbalance has shifted the way medical care is provided, he said, focusing more on making sick people well, rather than keeping them from getting sick in the first place. He wants to reverse that.

Drawing support and funding from local government, healthcare networks and private entities, instead of relying mostly on monies from the state level.

“We’re probably the only medical school doing what we’re doing,” Olds said. “If enough of what we do works, in 20 to 30 years, everybody will be doing it.”

UCR officials had originally planned to open the school this fall, but a lack of state funding amid the budget crisis derailed the school’s attempt at accreditation last year. Since then, Olds has secured commitments of $100 million over 10 years, largely from UC sources, local government and community health organizations.

 

Technorati Tags: medical school,primary care,general practice,ucr,university of california riverside,thomas olds,preventive medicine,community medical clinics

Social Media for Health Care, Headed to the Cloud?

 

Oracle, in a move that m ay portend the future of social media in medicine and health related industry, is marketing a  cloud solution that involves social media  integrated into business cloud offerings. Their business model is explain in their data sheet on cloud social media.

Oracle’s offering has the advantage of being secure, unlike public social media platforms.

I predict that EHRs will also incorporate secure social media, whether client/server based or on the cloud.

Facebook already has a secure API, at Registerpatient.com which provides a secure HIPAA compliant feature.

Health Train Express will be surveying numerous vendors as to their plans for social media. Social media is present on numerous Health Information Exchanges as a messaging service.

Evident is the increase in physician use of  Twitter, and the popularity of physician bloggers, talk radio, and Facebook. Blogs have been around for a long time. Health Train Express began in 2007, or thereabouts as an heir of Riverside Health Information Exchange’s newsletter.

Blogs seem to function as an outgrowth of the ‘journal’, a diary of thought delivering a stream of consciousness for whomever is writing. Much of the material is excellent and  written by credible sources.  For those in the ‘know’ missing some blogs is a bit like not having your morning newspaper with coffee.

For some of us the daily social media read and/or tweet has become a necessity and may contain important information for the day’s clinic or a sudden change in  schedule.

The utility of mobile applications magnifies what social media is for users. The hand-held device, be it a smartphone, tablet pc or some iteration thereof combines a ready reference source, calendar, email utility , or as a social media client.

If you understand twitter hash tags twitter offers a means of following meetings, such as #ASCO12 the meeting of the American Society of Clinical Oncology for 2012.

Symplur offers a complete directory of known popular medical hashtags. It is an evolving list. The most recent important addition is  #medsm. There is no official body with authorizes or certifies hashtags, however perhaps  one will develop in a clearing house to avoid confusion, as occurs sometimes.

It would be a simple matter to include # tag search in any electronic health record system…demand it.

Ultimately the physician must take into account:

Technorati Tags: hipaa,secure,facebook,twitter,registerpatient.com,hashtags,symplur

The Real Meaning of Social Media in Medicine

 

We must encourage every committee, every conference, and hospital board to actively recruit and include patients in every  aspect of the care process from design to implementation to resolution.

Nothing about us without us.

From the exam room to the board room.

Invite patients and you will include artists, poets, and writers in creating health policy.

 

(Regina Holliday) HXD , Boston 2012

 

Technorati Tags: regina holliday,art,poetry,music,writers,health reform,social media

Secure Social Media ?? Oxymoron?

 

 

Despite being social, Facebook has added a key component that will attract health professionals and patients to interact in private on Facebook.

Now that 0ver 85% of providers use some form of social media it is a fertile ground for inclusion in the health care digital revolution.

PR Web released news about Facebook’s new secure API.  The application by Registerpatient.com

Details on the Register Patient Facebook App for Physicians

Cost: Free feature included as part of RegisterPatient system
Functionality Specifics:
Application can be installed on provider’s Facebook page creating a HIPAA compliant secure patient portal with the following functions:
●    Secure online patient registration
●    Appointment Requests with real time appointment availability
●    Prescription refill requests
●    Secure patient to provider messaging

The announcement is timed perfectly for the upcoming announcement from HHS regarding inclusion of patient’s in digital eHealth for meaningful use stage II.

The application links directly to the provider’s RegisterPatient.com account and duplicates the same secure patient portal that can be installed on the provider’s website. Providers initiate usage of the Facebook application from within the RegisterPatient admin area and can complete the setup in just a few minutes.

This promises to give a large boost to use of social media. Registerpatient.com also has several other functionalities to enhance patient involvement and inclusion.

Social Media continues to be a brave new world.

 

Technorati Tags: patient registration,hipaa,facebook,meaningful use

President Obama's former doctor claims that the president lacks passion, feeling and humanity by Jarrett Stepman

The Real Barak Obama.

by Jarrett Stepman of Human Events

In a revealing new book, The Amateur, (available at Amazon and on Kindle) author Edward Klein interviews President Barack Obama’s physician, Dr. David Scheiner, MD, who blasts the president’s health care plan and says that President Obama has an “academic detachment” that he could never break through.
The doctor fears that if the health care plan is “the failure” he believes it will be, because of runaway costs and other problems, then any health reform will be set back for years to come.
These are only a few of many reveals in Klein’s book, which makes the case that President Obama is not the political machine that people fear, but an amateur with a messianic complex who is completely out of his depth.

Stepman also covers other events during the writing of this book, which are very interesting. An encounter with the Clintons arguing about whether Hilary will run for the presidency at some time in the future, Bill’s summation of Obama as “The Amateur” which led to the title of the book. Chelsea weighs in on Obama’s win, and favored her father’s promoting the idea of Hilary running for President.  He also interviews Doulas Baird, former Dean of the Harvard Law School, and his sucessor, Richard Epstein. The two have differing appraisals of Barak Obama. Epstein saw him as a charismatic figure who excited students, but lacked legal substance, and never wrote a scholarly paper.

In an exclusive preview of The Amateur by Human Events, Obama’s longtime physician reveals the lack of humanity in Obama’s character and with which he enacted the entirely politicized health insurance reform, The Patient Protection and Affordable Care Act, often called ObamaCare.

Scheiner said that he believes the president miscalculated politically and that the health reform is ultimately doomed to fail. Worse, Scheiner doubts the character of a man who holds the highest and most influential office in America: “I think there is too much of the University of Chicago in him. By which I mean he’s academic, lacks passion and feeling, and doesn’t have the sense of humanity that I expected.”
The author, Klein, later in the book, compares Obama’s personality to early the 20^th Century progressive president, Woodrow Wilson. By quoting the historian Forrest McDonald, who called Wilson’s perception of himself, “little short of Messianic,” Klein says that McDonald’s description of Wilson “fits Obama to a T.”
The Amateur is set to be released Tuesday, May 15. It is published by Regnery Publishing, owned by Eagle Publishing, which also owns Human Events.
In the chapter titled, “Hollow at the Core,” Obama’s former physician, who is a liberal, blasts the president for being uncaring, and perhaps worse, incompetent.
“He has no cost control. There would be no effective cost control,” said Scheiner. “The [Congressional Budget Office] said it’s going to be incredibly expensive… and the thing that I’m incredibly worried about is, if it is a failure that I think it will be, then health reform will be set back a long, long time.”
Scheiner said that the Obama administration neglected the advice of real physicians and instead decided to let political operatives craft Obama’s signature health care law. People like Obama’s former chief of staff Rahm Emanuel’s brother, Dr. Ezekiel Emanuel, were the kinds of medical people that the White House consulted.
“Ezekiel is a medical oncologist, not a general physician,” said Scheiner.
The point that Scheiner was trying to make is that President Obama lacks the ability to understand the critical role of the doctor to patient interaction just as he fails to connect to people personally.
“My main objection to Barack Obama is that he is a great speaker and a lousy communicator. He isn’t getting his message across to people. He isn’t showing that he really cares. To this day he hasn’t communicated with members of Congress.”
Scheiner and other interviewees in The Amateur believe that President Obama has been a failure as a president, that he has failed to live up to the hype and has left a trail of betrayals in his wake.

Although Obama and Scheiner did not have a close relationship, Scheiner was clearly upset by how he was cut off when Obama became president.
“Obama invited his barber to his inauguration—his barber! But I wasn’t invited. Believe me, that hurt.”

Dr. Scheiner (an old fashioned GP) who makes house calls, sums up the current Secretary of HHS, Kathleen Sibelius as a ‘joke’.

Dr Scheiner is himself a liberal and favors socialized medicine, in the form of Canadian health care, so no one can accuse him of being against total health care reform.  Given his leftist leanings one would expect him to be supportive of Obama’s vision for healthcare.  However he is one of his most severe and unforgiving critics.

What a different world it would be if Hilary Clinton had been elected President.

Technorati Tags: Clinton,obama,health care reform,sibelius,stepman,human events,edward klein

Breast density notification bill on its way to state Assembly

Misdirected Concerns prompt ill-advised regulatory bill in California  State Senate.

STOP THE INSANITY !

By Jason Green

Daily News Staff Writer

Posted:   05/29/2012 07:51:12 PM PDT

Updated:   05/29/2012 10:29:51 PM PDT

The California State Senate unanimously passed a bill Tuesday that would require women to be notified they have dense breast tissue if it is detected by a mammogram, according to its author, state Sen. Joe Simitian, D-Palo Alto.

Senate Bill 1538, which now heads to the state Assembly, would also force health care providers to explain that dense breast tissue can obscure cancer on a mammogram and to discuss the value of additional screenings.

Last year, similar legislation received bipartisan support but was vetoed by Gov. Jerry Brown. Simitian said his breast density notification law has the potential to save lives: Two studies from the first year of a similar law's implementation in Connecticut have shown a 100 percent increase in breast cancer detection rates in women with dense breast tissue who had further tests.

"My hope is that we can get to 'yes' this year and that we can begin saving lives as soon as possible," Simitian said in a statement. "This bill simply requires that information that is already shared between doctors also be shared with a patient herself. This is about a patient's right to know. It is about giving patients the information they need to be effective advocates for their own health."

Santa Cruz resident Amy Colton suggested the bill in 2011 during Simitian's "There Oughta be a Law" contest. The registered nurse and breast cancer survivor was never informed of her breast density during years of routine

mammograms and only discovered that she had dense tissue after completing her treatment for breast cancer, according to Simitian's office.

Dense breast tissue and cancer are difficult to tell apart on a mammogram because both appear white. A January 2011 study by the Mayo Clinic found that in women with dense breast tissue, 75 percent of cancer is missed by mammography alone.

An estimated one in eight women will develop breast cancer, according to the National Cancer Institute. The risk for women with extremely dense breast tissue is five times greater than the risk for women with low density breast tissue, according to Simitian's office.

If the bill is signed into law, California would join a growing list of states, including Texas and Virginia, with breast density notification laws. Congress and 15 states have similar legislation pending.

While well intentioned this is an unecessary state law and should be governed by the state medical board or board of radiology. This would increase costs to administer and enforce. (we need less government and governmental expense)

Email Jason Green at jgreen@dailynewsgroup.com.

 

Technorati Tags: mammogram,breast,cancer,national cancer institute

More on Patient Centric Medicine

 

Not only do physicians, hospitals, insurers, need to become more patient centric but also device manufacturers as indicated by comments from implantable cardiac device manufacturers.

Ted Campos adequately describes how he wants access to data collected from a device implanted in his own heart.

TEDx Cambridge

Give me MY DATA!

Getting Health Data from Inside Your Body

Hugo Campos believes that patients with implanted medical devices deserve access to the data they collect.

I have this complex little computer implanted in my body, but I have no access to it," says Campos. "The best that patients can do is get a printout of the report given to the doctor, and that's designed for doctors, not patients. Patients are left in the dark."

Campos's goal is a new twist on the concept of open access, one that has emerged as implanted medical devices become more common and patients increasingly use wireless devices and smart-phone tools to track their health and take control of their care.

Campos, who talked about his efforts at a TEDx conference in Cambridge on Saturday, has approached both device makers and the U.S. Food and Drug Administration to try to get access to the data. But manufacturers have told him that the device is implanted to deliver therapy, not to provide information to the patient. And doing so is not part of their business model. He believes that because device makers see their primary market as physicians rather than patients, they are less motivated to make this information available to the people who actually live with the devices in their bodies.

And perhaps physicians should use only devices that patients can access their own data. That might change device makers ‘business model’.  After all the patient (or their insurer) is buying the device…..not the physician.

Pulmonary Artery Pressure Sensor for CHF

 

Technorati Tags: healthdata,pacemaker,implantable device,cardiac monitor,tedx,physicians,hospitals,device manufacturer

Back To The Future of Social Media

 

By now you must be sick of reading about social media on the Health Train Express. However I have more reason than ever to believe social media will continue to gain ground in healthcare….Doctors love technology however are mostly late adopters. They like certainty and want others to  work out the quirks. That is how most of us were trained. Primum non nocere.  Whether this applies to social media, I cannot yet say but it appears to be going in that direction.  We saw it with HIT as electronic health records entered the user market as a consumer product rather than a techie experiment.  HIX is at that point now for hospitals.  Not many doctors or hospitals want to use a non-FDA approved drug.  So this pattern is well understood.

It has taken medicine close to 30 years to absorb practice management systems, then electronic health records for routine usage.

The pattern will be the same with social media. Social media will gain traction in general and health care, doctors and hospitals will repeat their pattern of late adoption.

In a study in Forbe’s Magazine:

“IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive

When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years.

Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore.

The big takeaway: That using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.

Simply put, Physicians,  CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.  That will make their organizations more competitive and better able to adapt to sudden market changes.

Other key findings of the study include:

CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment

Companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation

While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.

More than half of CEOs (53 percent) are planning to use technology to facilitate greater partnering and collaboration with outside organizations,

CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success

• The trend toward greater collaboration extends beyond the corporation to external partnering relationships. Partnering is now at an all-time high. In 2008, slightly more than half of the CEOs IBM interviewed planned to partner extensively. Now, more than two-thirds intend to do so.
• CEOs are most focused on gaining insights into their customers. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data.

The IBM study shows that CEOs and the companies they manage must constantly evolve to stay competitive. Partners, suppliers, employees and customers want CEOs to communicate with them on a personal level to build trust and to help align them to the organization’s strategy. There is a lot at stake here. And if CEOs continue to hide in their Ivory Towers under the guise of some old command ands control mentality, the next chapter in their career might be written somewhere else.

You and I do not want to be left behind.”

This is becoming all ‘too true’ in the healthcare space as we are witnessing with accountable care organizations, past events with HMOs, PPOs, and the emergence of major health reform bills.

 

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