The Revolution in Magazine Processes "How not to fall behind in an era when everything you think you know might be wrong."

The title could have just as well read

The Revolution 

in 

Health Processes

Conventional print magazines, newspapers have weathered a sea-change in their business model.
And so has medicine and health process.

Health care financing, and administration also are struggling to change even as our current medical system is overwhelmed with increased expenses.  The similarity between magazine process and health process are remarkably alike.

Prominent news publishers, such as the Washington Post, New York Times and many others went out of business at the same time re-inventing their 'product' in a more efficient manner.  In some cases ownership shifted quietly behind the scenes. There were major reductions in staff, overhead and outright elimination of tasks that served no purpose or had been replaced by digitalizing the industry.

Even as this is occurring health organizations are burdened with daily organizations while being mandated by government, CMS, the Affordable Care Act, Insurers, and expansion of new covered benefits such as remote monitoring, telehealth and mobile health care.  The uptick in  expenditures for health IT is overwhelming many, both large and small.  There is no room for error. During the past five years some large institutions spent millions of dollars to purchase EHRs only to find they could not perform as advertised. Providers, and hospitals did not know or have experience in systems that were new and untested in a real world setting.

Health care operated mostly on a cash basis until the birth of managed care, capitation, and other obtuse forms of risk management.  In health affairs risk management used to have to do with risk of disease and/or treatments. Insurance companies were required to have an actuarial basis for setting premium rates against history of their insured disease risks.

Today this risk is carried not just by the insurance company, it has been shifted to hospitals and providers. Other calculations are being considered such as quality of outcomes, measured by re-admission rates to the hospital. The latest in the quirky world of health high finance is the 'accountable care organization. (ACO).

The name was coined by Elliott Fisher as a philosophical term during it's germination period.  Theoretically the organization that saves the most gets a 'kickback' a larger reward incentive than the rest of the providers/hospitals.

The health care company of 2005 is gone. its processes, procedures and priorities would be nearly unrecognizable today. In fact, the medical practice that existed in 2010 is gone too. In a period of accelerated transformation, nothing is more striking than the scope—and pace—of change in the processes through which these companies engage their customers (patients)  The very terms physician and patient devolved into provider and consumer. Physicians are no longer generalists or specialists they are primary care providers. It’s not just peripheral or incremental change, either. What the industry is going through in 2015 is a revolution in processes. In advertising, content creation, marketing, back-office functions and everything in between, what was done just a few years ago has been rendered obsolete, as new ways to interact with and serve stakeholders push the old ways into the trash bin. 

What’s changed is that technology is transforming every single phase of the business. It’s ubiquitous. It’s impacting the business on a wholesale level.”  It’s a new world of “VUCA,” says Lenny Izzo, group president of legal media at ALM. “That’s an acronym for Volatility, Uncertainty, Complexity and Ambiguity. It’s an old military term

Providers and hospitals have become 'punch-drunk' much like boxers and football players suffer from TBD or traumatic brain disorder.

Uncertainty comes in the form of new competitors. It comes with the decline in traditional branding-based display advertising, and the rise of new formats like cost-per-lead sales and programmatic advertising. Complexity comes in the form of tying together new expensive technologies that cross email, web, billing, production, ad-management, and content creation. Ambiguity comes in the form of not having the expertise to evaluate expensive new systems, and sometimes not knowing the right KPIs. Volatility? How about not knowing whether a new software system that cost $1 million will be relevant in 18 months?

This report is an on-the-ground look at process change in magazine media companies and how it’s affecting, well, nearly everything, from organizational structure and staffing needs, to assumptions about efficiency and newly essential skillsets. We’ll look at overall philosophies and approaches, and then explore, mainly through case studies, what publishing companies and executives are actually doing. 

Radical changes in process are driven by several things, of course. But mostly, it’s a function of two things: emerging technologies that enable new methods of serving markets, and a quest within companies for efficiency driven by economic necessity.

The revolution in health is not just in health IT, it includes changes in medical group administration, payment reform, relationships between providers, hospitals and providers, referral patterns and a new dynamic between regulators, licensing boards and providers of health care.

Interestingly, for health provider and magazine publishers, there’s a significant paradox in process change. Because the business model is in a seemingly permanent state of flux, and because technologies become obsolete so quickly, both types of companies find themselves betting huge amounts of money on unproven ideas. “Maybe the paradox of process is that you’re forced to be hyper-efficient in the things you understand, to finance what you hope is our future,” 

Note: Much of this article has been taken word for word from anaticle found on FOLIO  an internet magazine about the publishing business. It was a simple task to substitute health for magazine or publishers.. A true example of 'convergence'

Celebrities and Public Health.

Whether your  favorite celebrity knows anything about health may be open to question.

However given the visibility of celebs such as Angelina Jolie and the topic of breast cancer; or  type II diabetes (such as Tom Hanks) many want to contribute their celebrity either due to a personal involvement with the disease or for charitable purposes.

Somewhat open to question are those who endorse a specific treatment,rather than elevating the public awareness of the disease or treatments.

Amy Orbach and Breast Cancer

Katherine Zeta-Jones and Bipolar Disorder

Tom Hanks and Type II Diabetes




Celebrities can use their enormous stage presence and visibility to the general public far more than millions of dollars spent by government in public health advertising or announcements.
Who does not know more about HIV and AIDS due to the Bill and Melinda Gates Foundation, or Michael J. Foxx and Parkinsonism. The list goes
on.






Kim Kardashian and the HIPAA Scandal at Cedar-Sinai



Actress Angelina Jolie explained her decision to undergo a prophylactic double mastectomy to significantly reduce her risk of inherited breast cancer,

   




 The effects of the so-called "Angelina Jolie effect" even have reached across the pond, where breast cancer charities have reported a four-fold surge in women asking about having their breasts removed since Jolie announced she'd had the procedure, according to Daily Mail. And the number of calls Cancer Research UK's helpline received about a family history of breast cancer increased from 13 in April to 88 in May, the article noted.
In response to Jolie's breast cancer media bombshell, doctors acknowledged not all women need genetic testing but all women should discuss it with their doctors, FierceHealthcare previously reported.

Kim Kardashian brought to light the importance of privacy and confidentiality in the health space and protected information by HIPAA.Some hospital employees in Los Angeles may have gone too far in their quest to "Keep Up with the Kardashians" and now have to face the consequences.

Five workers and a student research assistant at Cedars-Sinai Medical Center (Calif.) were fired over privacy breaches involving patient medical records--and there is speculation that the patient was Kardashian, who gave birth to her daughter with rapper Kanye West in a birthing suite at the hospital on June 15, the Los Angeles Times reports. This event publicized HIPAA rules for the public and providers.

News correspondent Amy Robach announced that she has breast cancer and would undergo a double mastectomy--after reluctantly agreeing to have a mammogram live on-air for Good Morning America. Had she followed the United States Preventive Services Task Force 2009 guidelines for screening, it's likely she wouldn't have undergone her first mammogram until a decade later. Robach is just 40 years old and has little history of breast cancer. This brought to life the controversy of statistical evidence for screening for many diseases.

     Obama's camp took to popular comedy site Funny or Die to get the word out about the Affordable Care Act, with skits featuring Jennifer Hudson, Amy Poehler and Olivia Wilde. Parodying TV's Scandal, Jennifer Hudson plays a "fixer" who offers up the simple (well, it should be simple) solution of signing up for coverage on Healthcare.gov to clients presenting their problems.

     The first lady stepped into the public health spotlight with her "Let's Move" campaign, encouraging schoolchildren to eat healthier foods and exercise daily--she even enlisted Sesame Street characters Elmo and Rosita to help her promote eating fruits and vegetables during an official press conference

    In fact the Obama campaign used many celebs to raise awareness of Health.gov the national website to enroll in the Affordable Care Act. As health care professionals we should not take for granted our knowledge base as compared to the public.  The Obama effort has some very funny videos that made even me laugh, and the ACA is no laughing matter.

Katherine Zeta-Jones revealed she had bipolar disorder back in 2011, shortly after husband Michael Douglas was diagnosed with stage 4 cancer. Zeta Jones commented on her struggle with bipolar ll (which is less severe than bipolar l), in 2011,

Yet there is a conflicting report that her disclosure had little if any effect on the number of BCRA tests following her announcement

And then there have been comments from people such as Jenny McCarthy when McCarthy told Oprah Winfrey she "graduated from the University of Google," to come to this idea, but she's been spreading her view that vaccinating young children for diseases like mumps results in autism in books, newspapers and on TV--much to the dismay of doctors, scientists, researchers and other celebrities.