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Tuesday, May 8, 2012

My Struggles with Social Media

 

Breaking Blogs (from Summify)

Doctor’s Love-Hate  Relationship with Electronic Health Records…It goes something like this  LOVE/HATE

Creative Destruction, What it Means for Healthcare, Clinical Practice and Consumers?

It goes a bit like this, Creative Destruction

Insurers Embrace 'Virtual' Doctor Visits’ (does this mean they will pay for them?)

 

Strategic Investment in Health Resources (Financial)  Editor’s note: Dave Chase is the CEO of Avado.com, a patient portal & relationship management company that was a TechCrunch Disrupt finalist.

 

Following in a long shadow cast by eminent blogger and social media expeert, Dr. Mike Sevilla (formerly known as Dr Anonymous) Health Train Express will partner with Digital Health Space for a series of interviews on Google Plus Hangouts, Live on Air

I am developing a list of interested social media experts in health care for an interview. Social media in healthcare is a  rapidly developing function for patient involvement in a niche unrelated to HIPAA regulations.  Our goal is to educate providers and hospitals how to use the new platforms safely without violating the law.

Check back here or at Digital Health Space for upcoming events.

 

Friday, May 4, 2012

Social Media and Meaningful Use…will be Symbiotic for Digital Patient & Provider Empowerment

 

Now that is a mouthful, one that came to me while reading an article from Healthcare  IT News.

Jennifer Dennard, Billian's HealthDATA, Porter Research, HITR.com talks about “Blowing the Social Whistle on Patient Acquisition” Jennifer Dennard is Social Marketing Director for Atlanta-based Billian's HealthDATA, Porter Research and HITR.com. Connect with her on Twitter @SmyrnaGirl.

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Social Media seems a total disconnect from criteria for meaningful use of electronic medical records and the ability to qualify for incentive funding by Medicare.  Well, guess again. One of the Meaningful Use, stage II requirement is digital inclusion of patient involvement in access to electronic portals, and medical data.

Not only does Stage II of Meaningful Use call for patient portals and the like it will require enticing patients to use them

This is where Social Media becomes almost essential to a medical practice. “The ‘empowered patient’ responds to this type of marketing – they don’t even pay attention to traditional media. They are the influencers. As Stage 2 of Meaningful Use comes out and providers are required to activate patients online, they’ll need to grab the empowered patients they already have and turn those folks into evangelists.”

It’s a marketing concept not unlike that used in traditional consumer areas. Connect with consumers online, establish trust and credibility with those fans/followers, and then make them an evangelist for your product. Eventually, their fans, followers and family members will also become your customers. That’s the simplified version, anyway.

Sengbusch and his team realize that providers will often jump out of their comfort zone to engage with patients in these more social areas. He stresses that it’s important docs realize “they don’t personally need to be on social media, but they need to be open to their brand being on social media so the can capture positive reviews and become aware of patient advocates.”

And now the added attributes required for Stage II meaningful us.

 

Another Conundrum of Chaos Theory or What is the color of your Butterfly ?

 

Click on the Picture

There's a snag in the proposed meaningful use Stage 2 rule, and it concerns whether or not doctors need to be good at typing. Depending on how the final requirements for Stage 2 play out, they might have to be.

The HIT Policy Committee on Wednesday was divided over a measure in the Stage 2 rule that would allow licensed professionals or scribes to enter data into a patient’s electronic health record on behalf of a doctor.

The difficulty is this: If a doctor doesn’t enter the order, he or she will not be able to see the decision support built into the EHR system that appears at that time. Decision support is supposed to help with the prevention of medical errors and is, according to federal officials, one of the reasons for the EHR incentive program in the first place.

Most electronic health record systems only show decision support once, as the computerized physician order entry, or CPOE, is typed into a system, according to Paul Tang, MD, chief innovation and technology officer at the Palo Alto Medical Foundation and vice chair of the HIT Policy Committee. The problem is, most doctors do not type in their own orders. Nurses often enter medication orders or clerical persons type in hand written physicians’ orders, later to be “signed off on” – or approved on the computer – by the physician, often in groups of multiple orders at the end of the day.

 

Medicare Fraud/Abuse: Don’t Do It

 

Many of our readers are not health professionals, and they are observers of our (their) wounded health system.  The following stories such as these point out how sociopaths impact the federal budget, and directly reduce the ability of honest citizens to obtain medical care. Unlike non violent criminals there actions amount to an assault and sometimes indirect homicide on all of us.

Bolademi Adetola, owner of healthcare equipment provider Latay Medical Services in Gardena, was charged with billing Medicare for power wheelchairs that were never purchased. Greatcare Home Health in Los Angeles allegedly paid kickbacks to recruiters to find "patients" who were perfectly fine, and then have doctors knowingly write phony prescriptions for them.

Dr. Augustus Ohemeng and Dr. George Tarryk, who treated patients at the Pacific Clinic in Long Beach, were among four individuals who allegedly falsely billed for feeding tubes for patients who did not need them.

Lawrence Duran, the former owner of a mental healthcare company in Miami was sentenced last year to 50 years in prison. Or his two co-owners, each of whom was sentenced to 35 years."

In the Los Angeles area, eight people, including two doctors, were charged with fraudulently billing about $20 million for services never provided.

In addition, officials in the Health and Human Services Department suspended or took other administrative actions against 52 medical providers after analyzing billing requests and finding additional "credible allegations of fraud.

 

Many home health, durable medical suppliers and physicians started yesterday with a full waiting room of federal agents, FBI, IRS and Medicare officials with subpoenas, and seizure warrants for records, computers and information regarding billing of Medicare. 

The Feds and Medicare have increased their power of investigation and enforcement using sting operations, whistle blowers and other clandestine operations. The War on Medicare Fraud and Abuse is underway. It is amazing how inventive Medicare embezzlers can become to siphon money from the U.S. Treasury.

Doctors, nurses and social workers from across the country, 107 in all, were charged in what federal officials in Washington called a "nationwide takedown" of medical professionals accused of fraudulently billing Medicare out of nearly half a billion dollars. Of the 107 defendants in the latest crackdown, 87 were arrested Wednesday. Federal agents were either still looking for the others or expecting them to surrender voluntarily.  In addition, officials in the Health and Human Services Department suspended or took other administrative actions against 52 medical providers after analyzing billing requests and finding additional "credible allegations of fraud."

The amount of bogus Medicare claims, totaling about $452 million, was the highest in a single raid in the history of a federal strike force combating rising fraud in the medical industry, according to the Justice Department. Arrests were made in seven major cities.

The Obama administration said it was toughening its attack on those who filed bills for ambulance rides never taken and medical procedures never provided.

The funding for the increase in  enforcement is from a portion of the Health Reform Act (PPACA). It’s part of the 1200 page bill Congress did not read before passing it. It’s one section of the act that is in force…..now….and it can be retained if part of or all of the PPACA is disallowed by SCOTUS

 

Thursday, May 3, 2012

A New Reason to Not Overturn the Current Health Reform Law

 

Last year, in a lower court filing on the case, Justice Department lawyers said reversing the Medicare payment changes "would impose staggering administrative burdens" on the government and "could cause major delays and errors" in claims payment.

WASHINGTON (AP) - Medicare's payment system, the unseen but vital network that handles 100 million monthly claims, could freeze up if President Barack Obama's health care law is summarily overturned, the administration has quietly informed the courts.

The administration fails to address how much it will cost to continue developing an overly burdensome re-organization of health reform.  The true cost is the difference between continuing the present implementation of Obama care, or rescinding part of or all of Obama care.

Although Obama's overhaul made significant cuts to providers and improved prescription and preventive benefits, Medicare was overlooked in Supreme Court arguments that focused on the law's controversial requirement that individuals carry health insurance.

Yet havoc for Medicare could have repercussions as both parties avidly court seniors in this election year and as hospitals and doctors increasingly complain the program doesn't pay enough.

The truth is that Medicare already operates in a climate of havoc now.

 

Each year there are an assortment of systemic changes foisted upon congress, providers, patients,hospitals and in order to continue operating these institutions face considerable costs annually to meet governmental and insurance regulations.

Annually Congress refuses to make a definitive change to the SGR (sustainable growth rate) for provider reimbursement. Beginning over ten years ago the SGR has been delayed…..each year it called for adjustments between 3% and 5%. until today when the accumulated SGR is 30% or more. This,s is not a well known issue among the public sector.  Each year it is not addressed until the final 11th hour and then attached to another bill for last minute approval.

The devil in Medicare’s details are hidden, buried in the Federal Register, attached to another bill (usually not health related)

In papers filed with the Supreme Court, administration lawyers have warned  of "extraordinary disruption" if Medicare is forced to unwind transactions that are based on payment changes required by more than 20 separate sections of the Affordable Care Act.

This predicament can be squarely placed upon members of congress and Nancy Pelosi. Most of congress did not read the bill, and had they it most likely would have faced considerable amendments.

Nancy Pelosi made the pronouncement  “we would know what was in it when it is passed.”

Passage was accomplished  for political expediency. It was immediately obviously because of it’s partisan support and the reaction of the American public.  It was not greeted with enthusiasm, except for a sigh of relief by Democrats.

Opponents say the whole law must go. The administration counters that even if it strikes down the insurance mandate, the court should preserve most of the rest of the legislation. That would leave in place its changes to Medicare as well as a major expansion of Medicaid coverage.

Former program administrators disagree on the potential for major disruptions, while some private industry executives predict an avalanche of litigation unless Congress intervenes.

Tom Scully, who ran Medicare during former President George W. Bush's first term, does not foresee major problems, although he acknowledges it would be a "nightmare" for agency bureaucrats.

"It is highly unlikely in the short term that any health plan or provider would suffer," said former CMS head  Scully. "They're probably likely to get paid more going forward. If you look at the way the law was (financed), it was a combination of higher taxes and lower (Medicare) payments. That's what you would be rolling back."

Another former CMS head  Don Berwick, Obama's first Medicare chief. "I would not be surprised if there are delays and problems with payment flow. Medicare has dealt with sudden changes in payment before, but it is not easy." (they have done it every year in the past) No one in administration or congress complained this loudly then.

It's not just reimbursement levels that would get scrambled, Berwick said. The law's new philosophy of paying hospitals and doctors for quality results, rather than for sheer volume of tests and procedures, has been incorporated in some payment policies.

In truth no one really knows what the  effect would be since the whole process is arcane and byzantine.

The White House declined to comment

 

Wednesday, May 2, 2012

The Ethics of Waste Avoidance

And the majority of waste is not fraud and abuse, but our current system of procedural reimbursement, redundant, unnecessary testing, and unproven treatments.

When I was a medical student, intern and then a resident we were taught to go the distance in order to find the correct diagnosis or render optimal treatment. Ethically there were no other options.

Weighing in heavily was the fact I trained at what would now be designated a tertiary medical center.  Patients were referred to our center when their family physician or general internist was stumped in making a diagnosis or referred for an expert treatment or to receive specialized treatment from a specialist who had multiple experiences with a particular disease or surgeries.

Physician outcomes differ radically between community hospitals, amongst themselves and tertiary centers.  In some cases outcomes are ‘better’ at a higher level of care for elective surgery And in other cases, such as infectious disease or critical illness, less common acute or chronic diseases they will be worse. Many times incurable illness or those with lower survival rates are referred to a tertiary center.

Visit NEJM.org

In this week’s New England Journal of Medicine an article by Howard Brody, M.D.,  PhD explains the”transition from the ethics of rationing to that of the ethics of waste avoidance”.

(From the Institute for the Medical Humanities, University of Texas Medical Branch, Galveston)

Admirably Dr. Brody does an exemplary, articulate and admirable job of desensitizing  an issue that is an emotional conundrum which is rightly anathema to physicians, patients and families.

Rationing is a dirty word….especially in medicine.  It conjures up the idea that some patients are worth saving while others are not, and it also conjures up thoughts about “death panels”.  This was clearly an anxious moment for Health Reform to remove the idea of a committee of physicians and ethicists making life and death decisions for patients and their families.  Clearly, politicians quickly dismissed any idea of ‘death committees’.  Any further mention would have doomed “health care revolution”.

To quote Dr. Brody,

A case study for the shift in ethical focus is the treatment of advanced, metastatic breast cancer with high-dose chemotherapy followed by autologous bone marrow transplantation. This treatment was initially thought to offer perhaps a 10% chance of a significant extension of life for patients who would otherwise be fated to die very soon. Insurers' refusal to pay the high costs of this last-chance treatment did much to torpedo public trust in managed care during the 1990s. Data now suggest that the actual chance of meaningful benefit from this treatment is zero and that the only effect of the treatment was to make patients' remaining months of life miserable. In this case, the ethical debate over rationing was misplaced.

We have for too long ignored how much money is spent in the United States on diagnostic tests and treatments that offer no measureable benefit.3 Redirecting even a fraction of that wasted money could expand coverage for useful therapy to all Americans, while reducing the rate of overall cost increases.

The ethical question therefore shifts to waste avoidance. Even though the concept of medical futility has had a vexed history, this new ethical question is a subcategory of the futility debate. We now realize that futile interventions may be administered not solely because of patients' demands but also by physicians acting out of habit or financial self-interest or on the basis of flawed evidence. The ethics of waste avoidance is thus in part a component of the ethics of professionalism.5

The two principal ethical arguments for waste avoidance are first, that we should not deprive any patient of useful medical services, even if they're expensive, so long as money is being wasted on useless interventions, and second, that useless tests and treatments cause harm. Treatments that won't help patients can cause complications. Diagnostic tests that won't help patients produce false positive results that in turn lead to more tests and complications. Primum non nocere becomes the strongest argument for eliminating nonbeneficial medicine.3

Physicians, as loyal patient advocates, must invoke the process when (according to their best clinical judgment) a particular patient would benefit from an intervention even if the average patient won't. Few tests and treatments are futile across the board; most help a few patients and become wasteful when applied beyond that population. But the boundary between wise and wasteful application will often be fuzzy.

The Ethics of Eliminating Waste

Berwick and Hackbarth note a relatively minor ethical point, but a serious policy concern2: a substantial reduction in health care spending would seriously disrupt a $2.5 trillion industry, and thus the U.S. economy as a whole, and would require careful planning and gradual implementation. A stepwise strategy also makes good ethical sense in the face of the current limitations of evidence-based medicine. Given our patient-advocacy duties, it is better first to eliminate interventions for which we have the most solid and indisputable evidence of a lack of benefit. We can then extend the policy gradually as comparative-effectiveness research identifies other sources of waste with reasonable confidence.

An ethical mandate to prioritize waste avoidance doesn't address the political hurdles, of course. Given that one person's health care expense is another person's income, we can anticipate pitched battles, accompanied by demagoguery such as talk of “death panels.” Medicine's role in this campaign will pose a serious challenge to physician professionalism. Will U.S. physicians rise to the occasion, committing ourselves to protecting our patients from harm while ensuring affordable care for the near future?

This fresh approach gives hope to those who are suspicious of what will happen in health reform.

It is critical that patients and physician have voice in ethical decision making, and not become powerless or ‘victims’ of a changing system

 

More on Big Data

 

fig.1

A data visualization created by IBM shows that big data such as Wikipedia edits by bot Pearle are more meaningful when enhanced with colors and position.

During the past 25 years or more Medicare and private insurers have gathered data on diagnosis codes,, reimbursement patterns and demographics for providers and patients. Gradually the amount of data has increased enormously.

Now with the implementation of electronic  medical records and health information exchanges the collection and retrieval of clinical information will explode.

From Google Plus comes this information on BIG DATA. This is a new term which seems to be #trending in Health IT the past month.

The term is not confined to Health IT, and appears now in social media circles, including Google Plus.

Big Data can be defined….Wikipedia:

“In information technology, big data[1] consists of data sets that grow so large that they become awkward to work with using on-hand database management tools. Difficulties include capture, storage,[2] search, sharing, analytics,[3] and visualizing. This trend continues because of the benefits of working with larger and larger data sets allowing analysts to "spot business trends, prevent diseases, combat crime."[4] Though a moving target, current limits are on the order of petabytes, exabytes and zettabytes of data.[5] Scientists regularly encounter this problem in meteorology, genomics,[6] connectomics, complex physics simulations,[7] biological and environmental research,[8] Internet search, finance and business informatics.”

While common knowledge in IT circles among health providers it is important to recognize the world’s technological per capita capacity to store information has roughly doubled every 40 months since the 1980s (about every 3 years)[11] and every day 2.5 quintillion bytes of data are created.[12]

This can also be assumed to have taken place in HIT.

Big  Data  has been around for a long time…at the IRS, Census results, NASA, NOAA, and others.  The CIA probably has  ‘Mega Data” when it comes to Big Files.I

Health Information Technology now offers a fertile ground for ‘Big Data’.

One current feature of big data is the difficulty working with it using relational databases and desktop statistics/visualization packages, requiring instead "massively parallel software running on tens, hundreds, or even thousands of servers".[13] The size of "big data" varies depending on the capabilities of the organization managing the set. "For some organizations, facing hundreds of gigabytes of data for the first time may trigger a need to reconsider data management options. For others, it may take tens or hundreds of terabytes before data size becomes a significant consideration."[14]

The standard display of tables with contents and rows of data do not properly  represent results, and it may require A data visualization created by IBM shows that big data such as Wikipedia edits by bot Pearle are more meaningful when enhanced with colors and position. (figure 1)

Providers must be aware of how the information their EMR contributes to the pool of data, how it will be extracted and manipulated to make public health decisions, create treatment paradigms, and develop outcome studies.  Insurers and public entities are very interested in these numbers..  Incentivization by government funding for EMR reinforces the need of government and health planners to have accurate information.

Now for Chapter 2, in addition to Big Data we have:

Massively Coordinated Care

By Ian Morrison
May 01, 2012

Author, consultant and futurist based in Menlo Park, Calif. He is also a regular contributor to H&HN Daily and a member of Speakers Express.

“Big data and new thinking can transform the care of heavy users. In health care we are throwing off big data as we increasingly digitize the health care system. One analyst estimated that in 2011 alone, health care would generate 150 exabytes of information (by my calculation that is equivalent to 6 million times all the published works in the Library of Congress). “

Big IT Vendors stand to reap significant rewards:

“Global consulting players and industry gurus such as McKinsey and IBM are talking up big data, big time. McKinsey, for example, estimated that big data could create $300 billion in value by reducing health care spending by 8 percent. They argued that big data adds value to industries by:

  • making information transparent and usable more quickly;
  • enabling better performance measurement through digital capture;
  • allowing finer grain segmentation;
  • improving business analytics and decision support;
  • enabling new products and services.

All of these changes are plausible in health care, and we should welcome them, particularly if they are applied to the challenge of predicting, analyzing, segmenting, treating and coordinating the care of the heavy users of health care.

Big data and the processing power of massive computers like IBM's Watson can help sort through tough analytical problems and provide guidance and support, maybe even replicating at scale and at speed the really tough work of clinical decision-making “

Accountable Care Organizations will catalyze development of new software and data analysis . All of this explained further by "Six Key Technologies to Support Accountable Care

 

Tuesday, May 1, 2012

Health Care Wasn't Broken

Have the Politicians been fed a bucketful of false beliefs and half truths about the American health system? Are statistics from foreign countries relevant and can they be compared to U.S. statistics.  Mr. Conover posits these comparisons.

by:

Christopher J. Conover is a Research Scholar in the Center for Health Policy & Inequalities Research at Duke University, an adjunct scholar at AEI, and a Mercatus-affiliated senior scholar. He has taught in the Terry Sanford Institute of Public Policy, the Duke School of Medicine and the Fuqua School of Business at Duke. His research interests are in the area of health regulation and state health policy, with a focus on issues related to health care for the medically indigent (including the uninsured), and estimating the magnitude of the social burden of illness.

Indeed, the fierce battle over reform was based on the perception that Americans did not get good value for their money. Many of the global comparisons that informed this view, however, were flawed, incomplete or misleading. It's time to set the record straight.

The U.S. spends too much compared to other countries.

This is a pervasive misconception encouraged by reformers who sought to argue that other countries, especially those with single-payer systems such as Canada or Britain, outperform the United States. Thus it was feasible to imagine that the U.S. could dramatically expand access to care without spending more money.

But throughout the world, as income rises, so does willingness to pay for healthcare. In fact, differences in income per capita explain about 85% of the variation in health expenditures per capita across industrialized countries.

Conventional models purportedly show that the U.S. spends 60% more on healthcare than it should given its level of per capita income. These models treat all nations the same so that the United States and its 300 million people is compared with very small countries such as Iceland, population 500,000. But a more precise model that compares apples to apples shows that the U.S. spends only 1.5% more than it should. By contrast, France spends about one-fifth too much, while Canada and Britain spend about one-fifth too little.

What really matters is how much the average person has to spend on everything else once healthcare has been purchased. And on this score, Americans have a huge advantage. In real dollar terms, the U.S. margin of advantage in nonhealth spending increased between 1960 and 2007 compared with every country in the then-G7 except Japan. The U.S. spends more on healthcare in large part because it can afford to do so.

The U.S. has abysmal infant mortality rates.

This is a half-truth. The U.S. ranks 43rd internationally in infant mortality, according to United Nations figures for the years 2005 to 2010. Unfortunately, there is no consistent standard for reporting infant deaths across countries. The U.S. scores lower because doctors here count as failures extreme cases in which the odds of survival were so low that foreign doctors don't count them at all.

Specifically, many nations also do not report any live births at less than 23 weeks, even when vital signs are present, according to a study published in 2000 in the American Journal of Public Health. That same study found that when all deaths to infants delivered in Philadelphia at 22 weeks' gestation were excluded, the city's measured infant mortality rate declined by 40%.

So it will take a little longer to decide how to fix a ‘non-broken system’

Medical Social Media Factoids….Breaking News

 

Facebook, the “F-Word” for Doctors  Doximity a private MD Social Network. What happened to SERMO?

 

        

Is Facebook Poised to Revolutionize Health Care?

Zuckerberg will appear on Good Morning America, and later on Tuesday, Sandberg will appear on World News With Diane Sawyer. Facebook is declining comment, but almost all observers are expecting them to introduce a tool that will “save lives.” That could be an expanded version of its Lifeline program, which allows people to alert the company when they think a friend is expressing suicidal intentions, a broader rollout of anti-cyberbullying initiatives or perhaps something altogether different.

Facebook announced this week that it plans to include in user profiles their intent to donate  organs after death. I am not quite sure why they would include this as a choice in a profile when it could easily be included electively in anyone’s profile. Perhaps this unique ‘field’ allows them to search for specific health issues.  It will be interesting to see if they include or add other items such as allergies, and other previously confidential issues. It’s one thing having it on your driver’s license or identification card and another to put it on a billboard.  It may also serve to increase donors which at times are relatively scarce.  If users give implicit permisson by posting this information it may become common occurrence.  A precautionary note that some may abuse this and use it as a means to sell body parts.

1-in-20 U.S. Physicians Now On Doctors-Only Social Network

They're not Facebook-like numbers just yet, but after just seven months Doximity has signed up about one out of every 20 U.S. physicians for its LinkedIn-like networking service.

That amounts to more than 30,000 doctors, or twice as  many on LinkedIn. The reason doctors shy away from LinkedIn and other mainstream social networks is, unlike Doximity, there are no privacy protections in place that will keep physicians on the right side of patient privacy laws. Previous attempts at a doctor-only social network required physician anonymity, which made it all but useless when it came to make referrals or conferring on a diagnosis.

"For a lot of these guys, Facebook is the F-Word."

Doximity, the largest professional network for physicians, announced today it has partnered with several expert network firms to power their medical expert searches.

Physician network signs major partners guaranteeing minimum honoraria for members who opt-in to research interviews .

Doximity launched ExpertFinder, a new service the company says will make it easier for doctors to find experts and opt-in to research interviews. The announcement seems to position Doximity as an early leader in the mobile health care device market, which could quadruple to $400 million in annual revenues by 2016.

Now here is the ‘Kicker”

ExpertFinder automatically integrates data from PubMed, Clinicaltrials.gov and other public databases into physicians’ profiles. Doximity members can then fine-tune their profiles to reflect past and current academic positions, publications, lectures, awards, and clinical interests.  All done seamlessly, and transparently.

For a brief video demo of Doximity ExpertFinder 

 

 

iOS Health & Fitness Apps Will Grow to 13K by 2012

The average cost of a health app has risen from $2.77 this February to $3.21 in June, about the same price as a gallon of gasoline in some places. There are also significantly fewer health apps than are listed as such in Apple's Health and Fitness category. Of the 9,000 apps available now, say analysts, many are novelties.

These are items that are billed as being for the health and wellbeing of the sick and suffering but are really no more than gimmicks that play into fears about our health and our bodies.

We reported a few weeks ago about the FTC levying fines against two app makers that claimed users could erase their acne using colored lights from the iPHone.

 

Sunday, April 29, 2012

Health Care Social Media Channels

 

Social Media for Young People
ePatients are savy about social media
Part I
Part II
Part III
Best Practices in Social Media

 

What’s Your Poison ?

 

As we talk more an more about ‘Patient Centric” healthcare, surveys reveal patient and consumer opinions on health reform and resources.

Krames Staywell (A research survey company) has tabulated their interests and the means for which they use different forms of communications. Not surprisingly the differences are clearly age-related.  It also differs for office, insurance, hospital, and health information. Social media communication is on the rise as well.

HOW THE STUDY WAS CONDUCTED

  • quantitative online survey of consumers 21 years of age or older who are responsible for health care decisions for their households
    •     conducted by a full-service market research firm focused solely in the health care environment
    •     interviewing conducted October 21–November 1, 2011
    •     400 interviews completed with a sample error of +/- 4% at the 90% confidence level

 

The study covered consumer opinions and attitudes on a wide range of health care issues:
•     Level of concern about health care
•     Factors that influence provider selection
•     Interest in electronic medical record
•     New media habits –        awareness and use of mobile technologies
•     Paying for care
•     Importance of quality information
•     Advertising formats and themes with impact

When seeking for information outside the doctor’s office, people use a mix of old school and new school  sources for answers to their health questions.
Where do consumers turn first for health care information? 

The question:

“Besides your physician, from which of the following have you sought health-related information from in the past year?  In rank order from the most frequently consulted to the least:


Consumer health website
Google
Friend/Family
Books, magazines, newspapers
Health plan website
Called health plan directly
Health plan newsletter
Hospital newsletter
Newsletter at doctor’s office
TV or radio programs
Hospital website
Called hospital directly
Online support group
A health resources center or library
Consumer Reports
You Tube
CMS Hospital Compare website
Blog or microblog
Mayo Clinic website
Centers for Disease Control
Social media
HealthGrades website
National Institutes of Health
Independent hospital or physician quality ratings organization
Podcast or Webcast

Media for Health Education

The Most Prevalent Queries relating to health care are:

In Rank Order from most common to least common

Articles on health and wellness
Preventive health information
Answers related to a specific health concern for you/family/friend
Lifestyle advice for everyday use
Health care reform and how it will impact you and family
Clinical information about specific health conditions
Health care articles and information personalized to your own health status
Health care articles and information personalized to the health status of someone you care for
How to prepare for Medicare
Support and advice for managing health-related costs
Accountable Care Organizations
Have not read about any of these topics

Further specific details are available as a download from Krames Staywell

 

Saturday, April 28, 2012

SCOTUS Decision will be Critical to Economy

 

Either way the decision goes enormous changes will occur in the U.S. economy. As the Patient Care and Affordability Act plays out reality is effecting hospitals, doctors, insurers, Medicare and Medicaid.  This does not even factor the secondary consequences upon employers, large and small.

Several major goals of “Obama Care” have been initiated:

1. The implementation of “no prior illness can be reason for denying coverage

2. Minors will be eligible for insurance in their family’s insurance policy until the age of 25.

Looming on the horizon in August 2012 (three months from now) is the ruling that insurance companies must limit their administrative costs to a specified amount. Many companies thus far have failed to accomplish this, and face a  $ 1.5 billion dollar rebate in August

According to the Kaiser Family Foundation:

:Marylanders will receive $37.7 million from four insurance providers, according to the report. Kaiser did not name the insurers, but said the average rebate for Marylanders will be $293.50..”

The rebates will be paid by August of this year by insurers who are not following the provision that says insurers offering coverage to individuals and small businesses must devote at least 80 percent of their premium income on health care claims and "quality improvement" activities. Large group plans must spend at least 85 percent.

The rule went into effect in 2011 and this will be the first year rebates are paid. Full implementation of health care reform is slated for 2014. But their is uncertainty as the U.S. Supreme Court debates key parts of the law.

American Health Insurance Plans criticized the provision in the following statement:

“The new medical loss ratio requirement (MLR) does nothing to address the real driver of premium increases: the underlying cost of medical care.  Given the inherently unpredictable nature of health care costs, it is not surprising that some health plans expect to pay rebates to consumers in certain markets. However, the coverage disruptions and other unintended consequences of imposing a new arbitrary federal cap on health plan administrative costs are likely to outweigh any benefit these rebates will provide to consumers.  Moreover, the taxes, benefit mandates, and other regulations included in the health care reform law will cause premium increases that far exceed the value of prospective rebates.  For example, a technical analysis by Oliver Wyman estimates that the new health insurance tax included in the ACA “will increase premiums in the insured market on average by 1.9 percent to 2.3 percent in 2014,” and by 2023 “will increase premiums 2.8 percent to 3.7 percent.”

One thing is certain, we need to turn down the rhetoric.  The issues go far beyond partisan politics. Either issue…the Economy  and/or Health Reform are symbiotic and dependent upon each other. Politicians are failing to address this connection to their constituents, and so are health care experts.

A recent survey by Krames Staywell shows the economy is of concern to 42% of those polled, and to health 27% see it as a primary concern.

Health care reform advocacy group Health Care for America Now said the rebates are a victory for consumers.

"For far too long, health insurance companies have been ripping off consumers, and Obama care finally put a stop to that," the group said in a statement. "The rebate money will come to consumers from insurance companies that spent too little on medical care and too much on profit, red tape and bloated CEO pay."

What’s your opinion?  Repeal Obama care completely?  Have SCOTUS remand the law to Congress with Constitutional Guidelines? Just throw out the Individual Mandates?

What should be done with the changes already enacted?

In the next several weeks take a look at Health Train Express’ new presence at Google Plus and here at G + MD