5.4 Billion People Are Looking for a Doctor.
Are You Visible?
It doesn’t matter if you like social media.
It doesn’t matter if you think it’s a waste of time, beneath you, or “not how medicine works.”
5.4 billion people are on it, two-thirds of the planet.
The average person spends 2 hours and 21 minutes a day scrolling.
If you’re not there, you don’t exist to them.
THE UNCOMFORTABLE TRUTH
Your best patients, he ones who pay cash, who research their doctors, who value expertise and are willing to travel for it, they’re scrolling right now.
They’re not calling your front desk.
They’re not asking their PCP for a referral.
They’re searching.
They’re watching.
They’re deciding.
80% of patients research their doctors online before scheduling appointments. Physicians with strong digital footprints report 30% higher patient acquisition rates.
And if all they find is your competitors, that’s who they’ll choose.
The employed physicians can’t do this. They need permission. They have compliance departments. They have to run everything through marketing committees that take six weeks to approve a caption.
You don’t.
That’s the advantage of independence. Use it.
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