HEALTH TRAIN EXPRESS Mission: To promulgate health education across the internet: Follow or subscribe to Health Train Express as well as Digital Health Space for all the updates for health policy, reform, public health issues. Health Train Express is published several times a week.Subscribe and receive an email alert each time it is published. Health Train Express has been published since 2006.
Many are waiting for the SCOTUS decisions regarding the Patient Care and Affordability Act. Whichever way it goes, the impact will be disappointing and most likely anti-climactic. I am not placing any bets, and there have been no ‘wikileaks’ from staffers, clerks, Drudge, or even Wikipedia’s founder.
BY MARK MUCKENFUSS
STAFF WRITER, PE.COM
Published: 09 June 2012
A bold new medical school curriculum is being mapped during the planning phases of the University of California at Riverside.
UCR officials had originally planned to open the school this fall, but a lack of state funding amid the budget crisis derailed the school’s attempt at accreditation last year. Since then Dean Thomas Olds has secured commitments of $100 million over 10 years, largely from UC sources, local government and community health organizations. He believes the sum is sufficient for accreditation.
The school is located in Riverside California in the Inland Empire region. The area which also includes one other private medical school serves a large population of underserved and Latino's. Many graduating medical students from the local private university leave the area, or become missionary evangelists.
To begin with, the region has only half the physicians it needs. The national average is 220 doctors for every 100,000 people. Here, the ratio is 110 to 100,000.
The shortage of primary care physicians is even more severe. Instead of the 80 per 100,000 that is the national average, the Inland area has 36 per 100,000. In some areas of the Coachella Valley, there are 10 primary care doctors for every 100,000 people.
Based on those numbers, the region needs 3,000 more doctors. By 2020, Olds estimates that shortage will be closer to 5,000.
Part of the solution, he said, is to recruit heavily from the local region, focusing on students who have shown a commitment to community service and shifting the training of the young doctors from an in-patient to an out-patient emphasis. He also wants to hire a staff with a high number of primary care physicians. In many medical schools, he said, up to 75 percent of the teaching doctors are specialists.
If the UC Riverside School of Medicine opens in fall 2013, it won’t look like other medical schools.
It will not have its own medical center — students will be farmed out to local hospitals — and the school’s dean, G. Richard Olds, says the way doctors will be trained is a 180-degree shift from the current medical school model.
Among those differences:
A focus on producing more primary care physicians — rather than specialists — who would establish practices in the Inland area.
Emphasizing illness prevention — instead of focusing on treating people who are already sick — by working in cooperation with local health agencies.
Using outpatient and community clinics for much of young doctors’ training instead of nearly exclusive use of a large hospital setting.
Today, only one in six new doctors is a general practitioner, Olds said. The other five are specialists. That imbalance has shifted the way medical care is provided, he said, focusing more on making sick people well, rather than keeping them from getting sick in the first place. He wants to reverse that.
Drawing support and funding from local government, healthcare networks and private entities, instead of relying mostly on monies from the state level.
“We’re probably the only medical school doing what we’re doing,” Olds said. “If enough of what we do works, in 20 to 30 years, everybody will be doing it.”
UCR officials had originally planned to open the school this fall, but a lack of state funding amid the budget crisis derailed the school’s attempt at accreditation last year. Since then, Olds has secured commitments of $100 million over 10 years, largely from UC sources, local government and community health organizations.
Oracle, in a move that m ay portend the future of social media in medicine and health related industry, is marketing a cloud solution that involves social media integrated into business cloud offerings. Their business model is explain in their data sheet on cloud social media.
Oracle’s offering has the advantage of being secure, unlike public social media platforms.
I predict that EHRs will also incorporate secure social media, whether client/server based or on the cloud.
Facebook already has a secure API, at Registerpatient.com which provides a secure HIPAA compliant feature.
Health Train Express will be surveying numerous vendors as to their plans for social media. Social media is present on numerous Health Information Exchanges as a messaging service.
Evident is the increase in physician use of Twitter, and the popularity of physician bloggers, talk radio, and Facebook. Blogs have been around for a long time. Health Train Express began in 2007, or thereabouts as an heir of Riverside Health Information Exchange’s newsletter.
Blogs seem to function as an outgrowth of the ‘journal’, a diary of thought delivering a stream of consciousness for whomever is writing. Much of the material is excellent and written by credible sources. For those in the ‘know’ missing some blogs is a bit like not having your morning newspaper with coffee.
For some of us the daily social media read and/or tweet has become a necessity and may contain important information for the day’s clinic or a sudden change in schedule.
The utility of mobile applications magnifies what social media is for users. The hand-held device, be it a smartphone, tablet pc or some iteration thereof combines a ready reference source, calendar, email utility , or as a social media client.
If you understand twitter hash tags twitter offers a means of following meetings, such as #ASCO12 the meeting of the American Society of Clinical Oncology for 2012.
Symplur offers a complete directory of known popular medical hashtags. It is an evolving list. The most recent important addition is #medsm. There is no official body with authorizes or certifies hashtags, however perhaps one will develop in a clearing house to avoid confusion, as occurs sometimes.
It would be a simple matter to include # tag search in any electronic health record system…demand it.
Ultimately the physician must take into account:
We must encourage every committee, every conference, and hospital board to actively recruit and include patients in every aspect of the care process from design to implementation to resolution.
Nothing about us without us.
From the exam room to the board room.
Invite patients and you will include artists, poets, and writers in creating health policy.
(Regina Holliday) HXD , Boston 2012
Despite being social, Facebook has added a key component that will attract health professionals and patients to interact in private on Facebook.
Now that 0ver 85% of providers use some form of social media it is a fertile ground for inclusion in the health care digital revolution.
PR Web released news about Facebook’s new secure API. The application by Registerpatient.com
Details on the Register Patient Facebook App for Physicians
Cost: Free feature included as part of RegisterPatient system
Functionality Specifics:
Application can be installed on provider’s Facebook page creating a HIPAA compliant secure patient portal with the following functions:
● Secure online patient registration
● Appointment Requests with real time appointment availability
● Prescription refill requests
● Secure patient to provider messaging
The announcement is timed perfectly for the upcoming announcement from HHS regarding inclusion of patient’s in digital eHealth for meaningful use stage II.
The application links directly to the provider’s RegisterPatient.com account and duplicates the same secure patient portal that can be installed on the provider’s website. Providers initiate usage of the Facebook application from within the RegisterPatient admin area and can complete the setup in just a few minutes.
This promises to give a large boost to use of social media. Registerpatient.com also has several other functionalities to enhance patient involvement and inclusion.
Social Media continues to be a brave new world.
The Real Barak Obama.
by Jarrett Stepman of Human Events
In a revealing new book, The Amateur, (available at Amazon and on Kindle) author Edward Klein interviews President Barack Obama’s physician, Dr. David Scheiner, MD, who blasts the president’s health care plan and says that President Obama has an “academic detachment” that he could never break through.
The doctor fears that if the health care plan is “the failure” he believes it will be, because of runaway costs and other problems, then any health reform will be set back for years to come.
These are only a few of many reveals in Klein’s book, which makes the case that President Obama is not the political machine that people fear, but an amateur with a messianic complex who is completely out of his depth.
Stepman also covers other events during the writing of this book, which are very interesting. An encounter with the Clintons arguing about whether Hilary will run for the presidency at some time in the future, Bill’s summation of Obama as “The Amateur” which led to the title of the book. Chelsea weighs in on Obama’s win, and favored her father’s promoting the idea of Hilary running for President. He also interviews Doulas Baird, former Dean of the Harvard Law School, and his sucessor, Richard Epstein. The two have differing appraisals of Barak Obama. Epstein saw him as a charismatic figure who excited students, but lacked legal substance, and never wrote a scholarly paper.
In an exclusive preview of The Amateur by Human Events, Obama’s longtime physician reveals the lack of humanity in Obama’s character and with which he enacted the entirely politicized health insurance reform, The Patient Protection and Affordable Care Act, often called ObamaCare.
Scheiner said that he believes the president miscalculated politically and that the health reform is ultimately doomed to fail. Worse, Scheiner doubts the character of a man who holds the highest and most influential office in America: “I think there is too much of the University of Chicago in him. By which I mean he’s academic, lacks passion and feeling, and doesn’t have the sense of humanity that I expected.”
The author, Klein, later in the book, compares Obama’s personality to early the 20th Century progressive president, Woodrow Wilson. By quoting the historian Forrest McDonald, who called Wilson’s perception of himself, “little short of Messianic,” Klein says that McDonald’s description of Wilson “fits Obama to a T.”
The Amateur is set to be released Tuesday, May 15. It is published by Regnery Publishing, owned by Eagle Publishing, which also owns Human Events.
In the chapter titled, “Hollow at the Core,” Obama’s former physician, who is a liberal, blasts the president for being uncaring, and perhaps worse, incompetent.
“He has no cost control. There would be no effective cost control,” said Scheiner. “The [Congressional Budget Office] said it’s going to be incredibly expensive… and the thing that I’m incredibly worried about is, if it is a failure that I think it will be, then health reform will be set back a long, long time.”
Scheiner said that the Obama administration neglected the advice of real physicians and instead decided to let political operatives craft Obama’s signature health care law. People like Obama’s former chief of staff Rahm Emanuel’s brother, Dr. Ezekiel Emanuel, were the kinds of medical people that the White House consulted.
“Ezekiel is a medical oncologist, not a general physician,” said Scheiner.
The point that Scheiner was trying to make is that President Obama lacks the ability to understand the critical role of the doctor to patient interaction just as he fails to connect to people personally.
“My main objection to Barack Obama is that he is a great speaker and a lousy communicator. He isn’t getting his message across to people. He isn’t showing that he really cares. To this day he hasn’t communicated with members of Congress.”
Scheiner and other interviewees in The Amateur believe that President Obama has been a failure as a president, that he has failed to live up to the hype and has left a trail of betrayals in his wake.
Although Obama and Scheiner did not have a close relationship, Scheiner was clearly upset by how he was cut off when Obama became president.
“Obama invited his barber to his inauguration—his barber! But I wasn’t invited. Believe me, that hurt.”
Dr. Scheiner (an old fashioned GP) who makes house calls, sums up the current Secretary of HHS, Kathleen Sibelius as a ‘joke’.
Dr Scheiner is himself a liberal and favors socialized medicine, in the form of Canadian health care, so no one can accuse him of being against total health care reform. Given his leftist leanings one would expect him to be supportive of Obama’s vision for healthcare. However he is one of his most severe and unforgiving critics.
What a different world it would be if Hilary Clinton had been elected President.
Misdirected Concerns prompt ill-advised regulatory bill in California State Senate.
By Jason Green
Daily News Staff Writer
Posted: 05/29/2012 07:51:12 PM PDT
Updated: 05/29/2012 10:29:51 PM PDT
The California State Senate unanimously passed a bill Tuesday that would require women to be notified they have dense breast tissue if it is detected by a mammogram, according to its author, state Sen. Joe Simitian, D-Palo Alto.
Senate Bill 1538, which now heads to the state Assembly, would also force health care providers to explain that dense breast tissue can obscure cancer on a mammogram and to discuss the value of additional screenings.
Last year, similar legislation received bipartisan support but was vetoed by Gov. Jerry Brown. Simitian said his breast density notification law has the potential to save lives: Two studies from the first year of a similar law's implementation in Connecticut have shown a 100 percent increase in breast cancer detection rates in women with dense breast tissue who had further tests.
"My hope is that we can get to 'yes' this year and that we can begin saving lives as soon as possible," Simitian said in a statement. "This bill simply requires that information that is already shared between doctors also be shared with a patient herself. This is about a patient's right to know. It is about giving patients the information they need to be effective advocates for their own health."
Santa Cruz resident Amy Colton suggested the bill in 2011 during Simitian's "There Oughta be a Law" contest. The registered nurse and breast cancer survivor was never informed of her breast density during years of routine
mammograms and only discovered that she had dense tissue after completing her treatment for breast cancer, according to Simitian's office.
Dense breast tissue and cancer are difficult to tell apart on a mammogram because both appear white. A January 2011 study by the Mayo Clinic found that in women with dense breast tissue, 75 percent of cancer is missed by mammography alone.
An estimated one in eight women will develop breast cancer, according to the National Cancer Institute. The risk for women with extremely dense breast tissue is five times greater than the risk for women with low density breast tissue, according to Simitian's office.
If the bill is signed into law, California would join a growing list of states, including Texas and Virginia, with breast density notification laws. Congress and 15 states have similar legislation pending.
While well intentioned this is an unecessary state law and should be governed by the state medical board or board of radiology. This would increase costs to administer and enforce. (we need less government and governmental expense)
Email Jason Green at jgreen@dailynewsgroup.com.
Not only do physicians, hospitals, insurers, need to become more patient centric but also device manufacturers as indicated by comments from implantable cardiac device manufacturers.
Ted Campos adequately describes how he wants access to data collected from a device implanted in his own heart.
TEDx Cambridge
Hugo Campos believes that patients with implanted medical devices deserve access to the data they collect.
I have this complex little computer implanted in my body, but I have no access to it," says Campos. "The best that patients can do is get a printout of the report given to the doctor, and that's designed for doctors, not patients. Patients are left in the dark."
Campos's goal is a new twist on the concept of open access, one that has emerged as implanted medical devices become more common and patients increasingly use wireless devices and smart-phone tools to track their health and take control of their care.
Campos, who talked about his efforts at a TEDx conference in Cambridge on Saturday, has approached both device makers and the U.S. Food and Drug Administration to try to get access to the data. But manufacturers have told him that the device is implanted to deliver therapy, not to provide information to the patient. And doing so is not part of their business model. He believes that because device makers see their primary market as physicians rather than patients, they are less motivated to make this information available to the people who actually live with the devices in their bodies.
And perhaps physicians should use only devices that patients can access their own data. That might change device makers ‘business model’. After all the patient (or their insurer) is buying the device…..not the physician.
By now you must be sick of reading about social media on the Health Train Express. However I have more reason than ever to believe social media will continue to gain ground in healthcare….Doctors love technology however are mostly late adopters. They like certainty and want others to work out the quirks. That is how most of us were trained. Primum non nocere. Whether this applies to social media, I cannot yet say but it appears to be going in that direction. We saw it with HIT as electronic health records entered the user market as a consumer product rather than a techie experiment. HIX is at that point now for hospitals. Not many doctors or hospitals want to use a non-FDA approved drug. So this pattern is well understood.
It has taken medicine close to 30 years to absorb practice management systems, then electronic health records for routine usage.
The pattern will be the same with social media. Social media will gain traction in general and health care, doctors and hospitals will repeat their pattern of late adoption.
In a study in Forbe’s Magazine:
When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years.
Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore.
The big takeaway: That using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.
Simply put, Physicians, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.
Other key findings of the study include:
CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment
Companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation
While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.
More than half of CEOs (53 percent) are planning to use technology to facilitate greater partnering and collaboration with outside organizations,
CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success
The IBM study shows that CEOs and the companies they manage must constantly evolve to stay competitive. Partners, suppliers, employees and customers want CEOs to communicate with them on a personal level to build trust and to help align them to the organization’s strategy. There is a lot at stake here. And if CEOs continue to hide in their Ivory Towers under the guise of some old command ands control mentality, the next chapter in their career might be written somewhere else.
You and I do not want to be left behind.”
This is becoming all ‘too true’ in the healthcare space as we are witnessing with accountable care organizations, past events with HMOs, PPOs, and the emergence of major health reform bills.
Not much according to Healthcare IT News in an article by Stephanie Bouchard, Contributing Editor.
“As the healthcare industry continues to move in the direction of using compensation incentives, a new analysis reveals that incentives as currently used are not an effective motivator for healthcare professionals and waste an estimated $20 billion in resources. “
More than 75 percent of healthcare incentives are so small or poorly publicized that providers aren't even aware of them, according to a new study that suggests more than $20 billion in incentives may be wasted annually.
“While healthcare employers are offering their doctors and nurses compensation incentives, many of those health professionals were not aware of the rewards being offered or were not able to distinguish incentive pay from base pay, ZS Associates’ researchers found. One-third of respondents who did know about the incentives did not find them motivating.
The report makes four suggestions for improving incentive efforts:
(author)
As long as the metrics for incentives are correct and credible, physicians can buy into the new model for reimbursement. A key factor is reporting more than once a year, and perhaps quarterly. The effects of change will not be apparent immediately.
Alex Blau, MD, Medical Director at Doximity, is a graduate of the University of California San Francisco School of Medicine and trained in emergency medicine at Stanford Hospital and Clinics. He has been working in the emerging mobile health space since he was a senior medical student, when he founded MediBabble, an iPhone-based medical language interpretation tool now in use by more than 15,000 health care professionals. In addition, Dr. Blau has worked as a healthcare journalist, has been published in multiple journals and textbooks on emergency medicine, and has been an invited speaker at national conferences on early stage startups and innovation in
The potential is huge; but until very recently, physicians have been largely unable to take full advantage of what these connections have to offer. Specifically, the Health Insurance Portability and Accountability Act (HIPAA) of 1996 prevents doctors from using email or text messaging, much less open platforms like Facebook or Twitter, to communicate about patient care without risk of being fined or fired.
Still, the potential for physician-focused, web-based networks is huge, and HIPAA-compliant tools and sites have indeed started to take shape and populate.
Healthcare itself has been (often rightly) criticized as slow to change. In fact, Dr. Leslie Saxon recently published an insightful article on why the Internet hasn’t yet had any real impact on how medicine is practiced.
But research has shown that as far as technology goes, doctors themselves have proven to be early adopters. Having seen the kinds of conversations that have already begun to take place, I strongly believe that the future of digital medicine will be anchored in these kinds of connections.
Think, for example, of the impact of having a rural doctor in Alaska be able to send pictures of a complicated emergency case to a former classmate now working at a stroke center in Boston — and getting real-time feedback. This is where, in my mind, social networking truly goes from entertaining to life-changing.
With physicians connecting in real time across specialties and beyond the traditional bounds of hospital walls, patients may soon be able to stop worrying about getting access to the right specialist.
Medicine’s brightest minds will be accessible from the remotest spots — on an airplane, at an underserved clinic, or in the thick of a disaster zone. Soon, any doctor with a mobile device will have the resources and reach to pull together a personalized, patient-specific team of experts for any given case. Sometimes, it will take as little as a question to the right expert in a sub-specialty to change the course of treatment for the better. In other instances, more lasting and meaningful collaborations might take shape.
Information itself is poised to travel differently, too. Facebook and Twitter are already showing us how effectively networked communities can transmit important data, and even bring obscure new ideas to the forefront of cultural debate.
For doctors, who have historically relied heavily on sifting through a surfeit of medical journals, this kind of hive-minding can help ensure that the most promising and thought-provoking research or techniques rise to the surface and reach a wider audience. Moreover, by posting, sharing, and commenting on articles and cases within their professional networks, physicians will become more active and engaged participants in the future of medical research and learning.
The existence of these large and overlapping communities of doctors promises to tap a goldmine of public health data. Using discussion threads about symptoms and outbreaks, the spread of infectious disease can be tracked automatically, as can the efficacy and speed of treatment plans. Complications of new therapies, previously unknown risk factors for common diseases, even entirely new disease entities may be identified from increased sharing of data that has until now lived in the filing cabinets and memories of individual physicians.
The social power of networks like Facebook and Twitter to connect, entertain, and enrich our lives is undeniable. It’s time to extend the networking paradigm to healthcare and reap an even more substantive set of rewards.
As a newcomer, Google plus and their unique video conferencing platform offers a ground breaking easy, and inexpensive video conference API (up to ten two way participants and live on air to an unlimited audience presents the opportunity for medical education. On a one to one video hangout the opportunity to do a house call, see a patient for a post op visit, screen complaints and organize your time efficiently. Broadcast a surgical procedure on air with patient permission and some time delay with an expert physician moderator. A prototype broadcast is available,
Live Broadcast Google Hangout Thyroidectomy
One of the features of government is it’s inherent native ability to grow, creating a chain reaction of necessities for it’s survival.
Organizations always seem to add items piece by piece until a relatively simple idea becomes distorted.
Such now seems to be the case for meaningful use as defined by HHS for physicians to qualify for incentive payments.
Hmm. Isn’t GSA the outfit that went to Las Vegas ? Or was that the GAO? Maybe they should check out their own house and stay out of Medicare’s business and healthcare decision making. There also appears to be some confusion in the details of who’s who in the debacle. Several sources used the term GAO and other used GSA. This investigator had some trouble finding the correct quotes made in the news.
The GAO has proposed new criteria for M.U. and in addition to that they propose new audits to verify proper reporting by physicians in order to qualify for
Physicians soon could be required to submit more documentation to the Centers for Medicare & Medicaid Services to validate whether they are authorized to receive meaningful use bonuses.
Saying that the Medicare incentive program is vulnerable to making improper payments, the Government Accounting Office examined the process, called attestation, that CMS uses to validate whether physicians have met meaningful use requirements. The agency recommended that CMS examine its process for auditing the incentive program and collect more information from physicians before payments are made so they won’t have to return money to CMS.
CMS agreed that its process for verifying meaningful use eligibility could be made more efficient for the agency — and more stringent for those applying for incentive pay.
The current process, called ‘attestation’ depends upon
The Medicare incentive program is facilitated directly by CMS, and the Medicaid incentive program, like the Medicaid program, is administered at the state level. The GAO examined the eligibility and reporting requirements for the Medicare program, and the reporting and verification processes in four states that have a Medicaid incentive program up and running. As of March, 44 states had programs in place, and 40 had begun issuing incentive checks.
Medicaid requires additional reporting that Medicare either does not require or does not verify until after payment is made. The GAO would like to see the Medicare requirements expanded to match those of Medicaid. One example is that to meet the requirement that data be sent electronically to an immunization registry or immunization information system, Medicaid program participants must submit the name of the registry where they sent data and whether it was sent successfully. Medicare participants are required only to attest that it was done.
CMS also agreed that it needed to evaluate its auditing process to ensure its effectiveness. Kuchler said its auditing program is being implemented and that a contract was recently awarded. It plans to start audits later in 2012.
About 10% of hospitals and 20% of professionals receiving incentive checks will be selected at random for auditing. Some also will be targeted for audits. Kuchler said whatever CMS does with the GAO recommendations, it “is conscious of not adding unnecessarily to the burden providers face in reporting for this program and will certainly factor in the element of additional time in its determinations as we move forward.”
Among the GAO’s recommendations was for CMS to offer to collect quality measure data from Medicaid program participants on behalf of the states. But CMS rejected that recommendation, saying the states that have launched incentive programs already have portals in place and that there are no significant barriers to states collecting this information on their own.
It seems to Health Train Express and our new partner, Digital Health Space that MU reporting would be electronically be verified when the information is submitted via billing or through whatever means they propose to collect the data. If no one is going to receive the data or look at it, why report it?
And as usual the fine print is
Physicians who received improper payments would have to return the money to CMS.
So, what else is new?
Just a short time ago physicians and scientists had primarily one readily available search engine, sponsored by the National Library of Medicine and the NIH. It was and is still called “PubMed”. Numerous iterations developed in the past two decades to search a variety of data bases held by the NLM. You had to be an “insider” and educated about Boolean logic and commands to optimize a search for the most meaningful answers. Too many answers can be worse than too few.
Google ranks high for health research, but all search engines lacking.
The top four search engines all provide "rich" health and medical information, but none of them stand out as the best, according to a new study published in the Journal of Medical Internet Research.
The researchers, from the University of Missouri and China, compared the top four search engines--Google, Bing, Ask.com and Yahoo!--for usability and search validity. They noted that most people use just one search engine when conducting research on a health-related topic, and then view the websites only on the first page of the search. The researchers wondered if this was the best way to obtain information.
Patient online health research has been on the increase and can improve patient care, but has been known to be faulty. Online searches are also increasingly being used by patients to compare provider costs and by physicians to augment their own research.
Search engines themselves are the subject of scrutiny and evaluation with changing search engine algorithms. The most popular search giant Google also has a Google Scholar feature. Google’s engine has been tweaked to assess relevance instead of ‘page rank’. Page rank serves well for marketing and sales but does not serve scientific research well.
At a time when I trained the typical physician would request the medical library (librarian) to direct a search and provide a list to the physician. Today the size of medical libraries is shrinking and the staff is as well. Some of their strengths have been replaced by ‘self service’ using modern internet technology and access to library subscriptions for full text article. This has proven to be efficient for most users.
At times physicians and patients use the same search engines, and I always want to source another reference that a patient would not have access to. After all they reimburse me to add some value to the visit about their illness that they would not already have access. My own opinion is reflected aptly by this opinion,
“And while 90 percent of the physicians said that more access to online medical information and resources improved the quality of care at their organization, a fifth said that patients' online health research has "been detrimental, leading to misinformation and incorrect self-diagnosis." In fact, more than half (53 percent) of those surveyed ranked "patient misinformation" as the top barrier to good doctor-patient communication, trumped only by lack of time with patients (78 percent).”
Notably, the survey revealed that physicians get their online health information from some of the same sources as patients with search engines, such as Google and Yahoo, ranking second only to medical journals as resources used by physicians.
It’s another item to “Google”
Leveraging the advances in search engine software has been increased processing power, memory and the transition to mobile devices, such as smartphones, tablet pc, and voice recognition software, such as iPhone’s Siri.
Where is the connection (if any) between the chicken and the egg and Social and Search?
Before: 1999 After: 2012
If you have clicked on the above links to search engines or use one of the above you quickly realize that the landing page offers much more than search with the presence of social media platforms as well as advertisements. Search and social are a driving economic infrastructure which has become vital to health care and physicians (whether they recognize it, or not)
The interaction of patients and physicians may begin in social media and rapidly transition to a ‘search’. The mergers of several internet giants include Google, YouTube, and searches can include both directions to include scientific video programs, and educational courses on YouTube.
Like it or not, online health information--regardless of its accuracy--likely will supplant doctors as the primary source of health information as consumers grow more eHealth savvy.
