Choosing Wisely will also contribute to controlling rising health expenditures by engaging patients, and making them aware of the conflict between expense and proper diagnosis and treatment. The issue of cost control thus far has been an upward-down plan. Choosing Wisely now will create a downward-up path, and enable patients to help control costs.
The age of data analytics which has been empowered by health information technology has created an enormous mountain of health care, diagnoses, and treatment, making it possible to create treatments based upon risk and good outcomes along with the quality of care.
The concepts of diffusion of innovation are relevant to understanding the success to date of Choosing Wisely campaigns and to informing strategies that would ensure future viability. This Viewpoint uses diffusion of innovation science to explore factors that facilitated the spread of Choosing Wisely campaigns and how these enabling factors can address challenges in dissemination and implementation.
Choosing Wisely Campaigns: A Work in Progress | Health Care Quality | JAMA | JAMA Network