This morning Amazon broke the news that it is acquiring virtual pharmacy PillPack. With this, the online retail giant that has made itself famous for “one-click shopping” for consumer goods is positioning to expand its services to include prescription medication.
Do you remember when ordering prescriptions from Canadian online pharmacies and ordering contract lenses online was considered 'UnAmerican? Today if you are not purchasing items, medications, or dog food online you may be considered a Luddite.
The recent announcement that Berkshire Hathaway and Amazon would partner to improve health care and reduce cost is becoming a reality very quickly.
A week after appointing a CEO for its healthcare joint venture with Berkshire Hathaway and JPMorgan, Amazon today announced an acquisition that underscores how it also hopes to have a more direct — and more commercial — role in the world of healthcare in the coming years. The company has purchased PillPack, an online pharmacy the lets users buy medications in pre-made doses.
The move (and that reported valuation hike) signal how heated the e-health market is becoming, and also how Amazon views it as a key frontier in its bid to be the go-to place for anything a consumer (or medical organization) might want or need in the area of healthcare.