However, unlike Tesla and Space X, Neuralink operates in a field where there aren't any other major players – for now, at least. But Musk has now fired the starting gun for competitors and, as Urban observes, "an eventual neuro-revolution would disrupt almost every industry".
But this is an absurdly simple narrative to spin about Neuralink and an unhelpful attitude to have when it comes to understanding the role of technology in the world around us, and what we might do about it. It's easy to be cynical about everything Silicon Valley does, but sometimes it comes up with something so compelling, fascinating and confounding it cannot be dismissed; or embraced uncritically.
More criticism of Neuralink
Neuralink wants to wire your brain to the internet – what could possibly go wrong?