In a series of events mirroring that of the 'Tobacco Wars" of the 1980s Coca Cola revealed it's funding of research studies into the causes of obesity. The research they are funding has a preordained outcome, as Coca-Cola has stated obesity is not due to high caloric intakes, but to lack of exercise.
Although there was indisputable scientific evidence of the effects of tobacco smoking on lung cancer, big tobacco denied the causative effects of tobacco.
Coke Tries to Sugarcoat the Truth on Calories
Consumers often look for alternative drinks and turn to other brands, which imply lower caloric content and 'healthy' Surprisingly many of them are high calorie drinks as well.
Marketing is slick, often false (euphemistically) and often downright fraudulent.
Consumption of Sugar Drinks in the United States, 2005–2008Cynthia L. Ogden, Ph.D., M.R.P.; Brian K. Kit, M.D., M.P.H.; Margaret D. Carroll, M.S.P.H.; and Sohyun Park, Ph.D., M.S
Fact Sheet: Sugary Drink Supersizing And The Obesity Epidemic
Trending: Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets - firstname.lastname@example.org - Gmail