Will
there be a Facebook Mobile Health App in Your future?
At
a high-profile event, Facebook's CEO once again stressed the
importance of creating applications on his platform.
Historically, "Facebook apps" have meant
social apps running on Facebook's website, like Zynga's once-popular,
now-fading Web-based games. Distribution was the main part of its
appeal.
Facebook already has a mobile health platform.
Now,
Facebook wants developers to work Facebook into multiple tiers of the
application-development process. To that end, it recently
acquired Parse,
which operates some of the back-end services mobile-app developers
need.Last week, Zuckerberg addressed
a crowd at Parse's developer conference,
harping on the importance of developers using Facebook's services
when building apps. His talk today made it even clearer that the
company wants to be in as many applications as possible, making
Facebook the platform upon which all applications are created.
Facebook's user base of 1.5billion certainly provides
an excellent entry point for users looking for mhealth apps.
Social media is spreading it's tentacles into the health
space. Entrepeneurs will find a way into the hearts of consumers,
whether medical, hospital or device manufacturers. Many already have
a facebook page. It would not take a great leap for developers to
take it one step further.
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