Saturday, September 22, 2012

Harvard Medical School takes Medicine 2.0 by storm

 

Medicine 2.0'12

Or was it the other way around?

If  you were on twitter last week and were following #med2 it became apparent that this was an active meeting.

Medicine 2.0 Trailer

Several observations and questions result from the reporting by Dave Harlow who wrote in Health Works Collective about the nuts & bolts and speakers at the Medicine 2.0 social event of the year in Boston, MA.

1. The interest in health care social media #hcsm follows the significant acceptance of electronic health records.

2. Boston hosted 500 cutting-edge health care practitioners, academics, researchers, app developers and students – and all of those appellations applied to some of the participants simultaneously.

3. The program organized by Gunther Eysenbach who publishes the JMIR is also known for his philosophy on open source publication for medical peer reviewed aticles via the internet. (self-description:

JMIR is the leading peer-reviewed eHealth/mHealth journal (Impact Factor: 4.7),
ranked #1 in Medical Informatics, and #2 in Health Sciences/Health Services Research

The event played to a full room, if not a sellout crowd in Boston.

4. The integration of multiple social media platforms, twitter, twitpic, flickr, facebook for announcement, meeting progress, couple with visuals (static and video) allows for non-attendees to observe and gain from a distant meeting. And many events are archived on social media sites such as YouTube, Ustream and other network silos.

5. Speakers presented a rich mix of expertise and content. Topics ranged from the international presence of social media, publisher expertise, physician experts in various specialties, to patient advocates who have developed content such as Patients Like Me, Pharma, Entrepenurship  and Social Media How to topics.

 

How and Why is Health Care Social Media growing and is the sky the limit or are their significant barriers.

1. Curiosity. The early adopters are enthusiastic users of the new form of social intercourse, and are verbal champions for the new medium. Those observing on the sidelines are cautiously dipping their toes into #hcsm #medsm. Quickly their use increases as they experiment with the platforms. Ingenuity creates new uses with each adopter. Rather than being a structured entity such as an electronic health record, it allows for creativity in content and direction.

2. The powers that be, (medical societies, medical boards, state licensing authorities have found social media an efficient way to disseminate information.

3. Licensing authorities are struggling to maintain relevance in a society that is rapidly discarding old paradigms of communication. And in many cases are led by leaders who are not using social media.  This struggle at times leads to confusion about other areas such as patient physician telemedicine, remote monitoring.  This is evidenced by the recent controversial decision about telemedicine in the form of emails, instant messaging and video telemedicine by the Oregon State Medical Board’s Statement on TelemedicineAt the same time a video was posted on the OSMB’s website on Telehealth . Clearly the usual and customary standard of care is in a state of flux. In a state of mind where health care costs are extreme, which is better? No care, or care that is affordable and accessible.?

 

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