Gamification in Health Care Is Booming, but Is it Effective?

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The health care industry's use of gaming to encourage consumers to adopt healthier habits is growing rapidly, but evidence that such strategies can produce lasting positive health outcomes is lacking.

In an iHealthBeat audio report by Tara Siler, experts discuss how health plans and employers are turning to digital gaming to address chronic diseases and reduce health care costs. 

The report includes comments from:

• Tom Baranowski, professor of pediatrics at Baylor College of Medicine;
• Willis Gee, director of client innovation at Cigna;                
• Cameron Lister, lead author of Brigham Young University study on gamified health applications;
• Kevin Werbach, associate professor of legal studies and business ethics at the University of Pennsylvania's Wharton School of Business; and
• Rhett Woods, chief creative officer at Rally Health (Siler, iHealthBeat, 3/11).

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And even  your smart devices

You can download a PDF of this transcript.